Promising growth
Uganda is no random choice for the OVO Inspiration Tour 2026. After a turbulent past, the country is now, according to the World Bank, one of the fastest-growing economies in the world (*). It is increasingly positioning itself as a safe haven for both citizens and investors.
This shift is changing international perceptions. Rather than a developing country, Uganda is now seen by the global business community as a fully fledged and competitive economic partner, capable of delivering real added value.
In addition, the middle class continues to expand, creating attractive opportunities for the consumer market. Another key asset is Uganda’s location, at the heart of rapidly developing East Africa. Like Kenya, Uganda and Tanzania are well on their way to achieving middle-income status.
This makes Kampala not only the hub of a growing region, but also an accessible and strategic gateway to the African economy.
(*) Economic growth: +6% (2025) to +6.7% (2026)
Ambition and diversity
The Economic & Commercial Diplomacy Strategy (2025–2029), which guides Uganda’s economic policy, places several sectors at the heart of the country’s development agenda.
Agro-industry forms the backbone of the economy and is the largest source of employment. Around 77% of the population lives in rural areas. Uganda benefits from fertile soils, a favourable climate and abundant water resources. The focus is gradually shifting from primary production towards local processing and structural value creation. The dominance of this sector is clearly reflected in exports: agricultural products — including coffee, tea, fish, mais, cotton and tobacco — generate 85% of export revenues.
But there is more. Entrepreneurship is deeply rooted in Ugandan society. A young population and a dense SME landscape are driving growth in sectors such as tourism, mining and construction.
Science, technology and innovation are also of fundamental importance. The government actively promotes investments that combine knowledge transfer, training and capacity building, with a particular focus on ICT.
In addition, Uganda is investing heavily in logistics and infrastructure, partly due to its landlocked position. Hydropower accounts for almost the entire electricity production, making Uganda one of the greenest energy producers in Africa.
Inspiration
OVO consistently focuses on inspiring and connecting, starting from the local economic reality. Kampala, and the region surrounding the capital, offer a fascinating insight into Uganda’s development and, more broadly, into the Africa of tomorrow. The choice of this destination for the Inspiration Tour 2026 therefore came naturally.
